Frugi
££Cornish organic kidswear with playful prints and B-Corp credentials. Splash suits are unkillable.
“Indestructible cotton joggers and the best wet-weather suits going.”
Opens in a new tab. Direct link to the official site.
Bugaboo
Dutch pram brand built like a tank. Holds value, lasts through siblings, looks the part.
“If you only invest in one big-ticket item, make it this. Reseller value is genuinely strong.”
Ergobaby
The carrier that fits bigger frames properly. Newborn-to-toddler with serious back support.
“The carrier you'll actually wear every day. Worth every penny for the back support alone.”
Cybex
Premium rotating baby car seat with an ISOFIX base. Editorial selection — we haven’t run our own crash tests; check the latest independent car-seat results (for example ADAC or Which?) before buying.
“Editorial pick based on the maker’s published specs and independent test listings — verify the current results yourself before you buy.”
Thule
Running buggy that turns the school run into a workout. Build quality is exceptional.
“If you're getting back into running, this is the buggy that makes it possible.”
