Frugi
££Cornish organic kidswear with playful prints and B-Corp credentials. Splash suits are unkillable.
Indestructible cotton joggers and the best wet-weather suits going.
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Bugaboo
Dutch pram brand built like a tank. Holds value, lasts through siblings, looks the part.
Daddy.London editorial note: If you only invest in one big-ticket item, make it this. Reseller value is genuinely strong.
Ergobaby
The carrier that fits bigger frames properly. Newborn-to-toddler with serious back support.
Daddy.London editorial note: The carrier you'll actually wear every day. Worth every penny for the back support alone.
Cybex
Premium rotating baby car seat with an ISOFIX base. Editorial selection — we haven’t run our own crash tests; check the latest independent car-seat results (for example ADAC or Which?) before buying.
Daddy.London editorial note: Editorial pick based on the maker’s published specs and independent test listings — verify the current results yourself before you buy.
Thule
Running buggy that turns the school run into a workout. Build quality is exceptional.
Daddy.London editorial note: If you're getting back into running, this is the buggy that makes it possible.
