Reach London dads
and families.
Daddy.London helps local businesses, venues, classes, family services and brands reach dads across London through listings, guides, social content, newsletter features and sponsored campaigns.
Daddy.London is built around useful local discovery, practical guides and dad-friendly recommendations — not generic advertising space. The aim is simple: help the right London dads find the right local businesses, classes, venues and services faster.
Who this is for
If your business serves London dads and families, you're in the right place.
"A Featured Partner listing gives your business a premium, dad-focused profile page designed to help London parents understand what you offer, why it is useful, where you are based and how to book, enquire or claim an offer."
Listing options
Choose the right listing for your business
Whether you run a baby class, family-friendly café, activity venue, local service or brand for families, Daddy.London helps you reach dads across London with useful, searchable and dad-focused visibility.
Enhanced Listing
A stronger profile for businesses that want to stand out more clearly.
- Everything in Free
- Logo displayed on listing
- Up to 3 gallery images
- Social links (Instagram, Facebook)
- Enhanced Listing badge
- Stronger call-to-action styling
- Optional video or social video link
Featured Partner
Premium visibility for businesses that want to actively reach London dads and families.
- Everything in Enhanced
- Featured Partner badge
- Up to 6 gallery images
- Exclusive offer or discount block
- Premium video module — "See what to expect"
- Priority call-to-action styling
- Related guide visibility
- Priority placement potential
- Social and newsletter eligibility
- No upgrade banner on listing page
What you get
What a Featured Partner listing can include
Premium profile page
A richer listing page with stronger visuals, clearer information and dad-focused positioning.
Image gallery
Show up to 6 images so families can quickly understand your space, class or service.
Video module
Add a short video or reel with the "See what to expect" module.
Offer block
Promote a discount, trial, perk or special offer exclusively for Daddy.London users.
Stronger calls to action
Highlight booking, enquiry, website, offer and map actions more clearly.
Related guide visibility
Appear in relevant guides, category pages and local recommendation sections where appropriate.
Social & newsletter potential
Eligible partners may be included in future Daddy.London carousels, reels, roundups or newsletter features.
Video feature
Add video to help dads see what to expect
Featured Partner listings can include a short video, reel or walkthrough to help London dads quickly understand what your venue, class, service or experience is like before they click through.
This is especially useful for baby classes, activity venues, cafés, party entertainers, photographers, family services, attractions and local experiences.
- Add a class, venue or service intro video
- Show a short walkthrough or atmosphere clip
- Use an existing Instagram, TikTok, YouTube or Vimeo video
- Display a thumbnail with a click-to-watch button
- Track video clicks and engagement
- Keep the listing fast and mobile-friendly
See what to expect
Little Kicks Football Academy
Give dads a quick feel for your class, venue or service before they book or enquire.
Side by side
Compare listing tiers
| Feature | Free | Enhanced | Featured Partner ★ |
|---|---|---|---|
| Basic listing page | |||
| Category and location | |||
| Website / contact CTA | |||
| Main image or fallback | |||
| Logo | |||
| Gallery images | 1 | Up to 3 | Up to 6 |
| Social links | |||
| Enhanced badge | |||
| Featured Partner badge | |||
| Offer / discount block | |||
| Video / social video link | Optional | ||
| Premium video module | |||
| Priority CTA styling | |||
| Related guide visibility | |||
| Priority placement potential | |||
| Social / newsletter eligibility | |||
| Upgrade banner hidden |
Get started
Enquire about partnering
Tell us about your business and what you're looking to achieve. We'll get back to you within 2 working days.
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